How to Increase Open Rates 7% to 13%

Include the word “Video” in your emails subject line and it
can increase your open rates 7% to 13% according to the
2012 Digital Marketer Benchmark and Trend Report.

Video is delivering vast amounts of content to online users
every day. Just consider some of these statistics:

* 92% percent of worldwide internet users have watched
online video content according to Accenture.

* 181 million U.S. Internet users watched more than 39
billion online content videos in September 2012 shows data
from the comScore Video Metrix.

* The U.S. mobile video audience has increased 77% to 36
million viewers in the last two years finds Business Insider.

In addition to the popularity of video, it is highly effective at
conversion. Here are some additional statistics you should

* 52% of consumers who watch product videos say those
videos make them more confident about purchases, according
to Invodo.

* Online retail shoppers who watch video are 64% more
likely to buy compared to others reports comScore.

* 96% percent of IT decision makers and tech buyers watch
videos for business and 84% either forward, share, or post
tech-related videos reports an internal Cisco study showed.

When you put video links and/or embed video into your
email campaigns the results are impressive.

Video in your emails:

* Doubles click through rates of the email according to
Marketing Sherpa’s case studies.

* Triples click through rates according to Bronto and Implix

* Increase conversion rates 21% or higher finds a 2012
Experian report.

* Reduces opt-outs in introductory email campaigns by 75%
Eloqua found.

In light of the numerous benefits video can bring to your
email and sales process, there’s never been a better time
to start adding video’s to your email content.

What can you put into your videos?

Let’s review 8 easy video content ideas you can use to
make interesting videos for your subscribers.

1. Case Studies

Examine in a video top examples that illustrate the topic
you’re covering.

2. Day-in-the-life

Create a diary-style video that looks at what you do on
a day to day basis in your business.

3. Interviews

Reach out to others in your industry and conduct an
Interview. You do not even need to be face to face.
You can create video interviews using:


4. News and Commentary on Current Events

Right now you could put together an interesting informative
video about the proposed recent legislation that would
allow government agencies to read your emails!

5. Product Tours

Create a video that demonstrates how to use your product
or service.

6. Training Videos

Step-by-step videos that teach a person how to do something
are extremely popular.

What do you know how to do? Put together videos teaching
others to do it too!

7. Reviews

Review others’ products and services for interesting content.

Get other people – fans, consumers and colleagues involved
and ask for them to review your products / services.

8. Fun Personal Videos

Be creative and spontaneous sharing your own unique
personality and humor.

In the spirit of fun and the Thanksgiving holiday here’s
a short video I made showing some colored Turkeys racing
at a farm near our office.


Emailing Out Your Video

Once you have your video content ready to go, upload your
video to YouTube.

Embed the YouTube video onto your site.

Use an image in your email that when clicked links over
to the YouTube video on your site.

Send out your video email!


Start thinking about what video you can put into your next
email campaign to engage your subscribers!

Abbie Drew
DEMC Editor

P.S. Next week we’ll discuss tips and tactics on making
simple videos for your emails. Stay tuned.

Quote for today:

“Reach high, for stars lie hidden in your soul. Dream deep,
for every dream precedes the goal.” – Pamela Vaull Starr

Posted from WordPress for BlackBerry.

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